It is safe to say that 80% to 90% of the LinkedIn connection invites sent are generic and not personalized. Right? Nothing annoys me more than that, especially when they come from someone I don’t know. Everyone who attends my workshops says the same thing.They hate it. The old, standard connection default wording of “I’d Like to add you to my professional network on LinkedIn” basically tells me you “want” something, without telling me the “why” you want to connect or “how” being connected will benefit either of us.
Why People Don’t Personalize Invites
There are a few reasons why people don’t take the time to write a note to go along with the invitations.
- They are sending the invitation from their mobile device and they don’t know how to send a personalized invite. (Keep reading for info on how to do it.)
- They are clicking the connect button from the People You May Know screen, from Who’s Viewed Your Profile screen, or any place other than from the profile page and the invitation is sent without giving them the option to send a note.
- They haven’t been taught the etiquette and don’t know to do it.
And sadly, there is a fourth reason; people are just too lazy.
Good news! The LinkedIn redesign has just made personalizing invitations to connect a whole lot easier! And, there really isn’t an excuse to not send a note with the invitations.
When you go to someone’s profile page while on the desktop version of LinkedIn and click the blue CONNECT button, a very cool box pops up prompting you to personalize the message.
Note again, this is ONLY when you click the blue CONNECT button on someone’s profile page on the DESKTOP version, not the app! (At the end of this post, I’ll tell you how to personalize using the apps.)
It also does not work if you click on any of the other CONNECT buttons throughout LinkedIn. It only works from their profile page.
Even before you invite someone to connect, you should have some idea about why. What’s in it for you? What’s in it for them? Sometimes, just reading a profile will give you the clues about what they want. You have 300 characters to state your case.
Invitation Wording Suggestions
A thoughtful comment: “Hi Sue, I really enjoyed your post about connecting with recruiters. I’m in a job search now and never thought about it that way. I’d like to connect with you to continue seeing your posts in my feed.”
To learn more about their topic of influence: “Hi Sue, I am relatively new on LinkedIn and know I have a lot to learn. I would be honored if you would accept my invitation to connect.”
Have something in common: Hi Sue, I was viewing your profile and I see that we both attended Illinois State University and I am guessing maybe at the same time. What’s your best memory? Let’s connect to talk more about it.”
Wish to collaborate: “Hi Sue, It looks like we are both interested in helping job seekers. I thought I’d reach out to connect as we may be able to work together and share ideas.”
Just met: “Hi Sue, It was great to meet you at the last chamber networking event. I really enjoyed our conversation about surfing. I’d love to connect with you here and continue our conversation over a cup of coffee.”
Growing your network: “Hi Sue, I am in the process of relocating to Milwaukee and am looking to grow my network. Would you be interested in connecting and having a conversation when I get to town?”
Referred by someone: “Hi Sue, Judi Murphy suggested that I connect with you because you may be able to help me with my LinkedIn. Please accept my invite.
See how simple personalizing an invite can be? Ever since LinkedIn added this invitation box, I have seen a huge increase in the number of personalized invitations I’ve received. One day recently, I received six invitations to connect and four were personalized. That’s a whopping 66%. Much better than the 10% before this new box.
When I receive a personalized invite, I am more apt to accept. And, when I accept, I always send a “Thank you for the connection” message to keep the conversation going and build an online relationship.
To personalize an invitation on your mobile device:
- Go to the person’s profile
- Click the three dots (horizontal on iPhone and vertical on androids)
- Select “Personalize Invite”
- Write your message
- Hit send
If you click the Connect button on someone’s profile from your mobile device, the invitation will be sent without a personalized note, so be sure to click the three dots FIRST!
photo credit: hubspot